- As KLM and Skyteam represent the preferred airlines for most travelers with stakes in Africa, we foresee a long and growing partnership, says Cato Litangen, who is organizing the European branch of Imagine Africa.
KLM will promote the Imagine Africa banner, “the flag of imagination”, and introduce Imagine Africa on their Club Africa website. In addition Imagine Africa will share experiences and upcoming events at the Club Africa members’ site, to promote and gain exposure to African arts.
Besides of the business aspect, KLM Club Africa is highly focused on sustainability. Imagine Africa is an arts initiative with a lot to offer the KLM Club Africa members. Therefore we are convinced of the fit between KLM Club Africa and Imagine Africa.
Imagine Africa is an idea by the celebrated South-African writer, artist and director at the Goree Institute in Senegal, Breyten Breytenbach. The Institute gathered major parties within African arts and culture on Goree in March this year, supported by international organisations within culture and development. From the discussions it was suggested to run the Imagine Africa campaign.
By the force of exceptional artists and minds that see themselves as part of the whole world, not the “Third World,” a new African Image evolves. Imagine Africa contributes to this force of new imagination, by supporting contemporary African arts and culture.
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